Digital industry leaders emerge

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According to a new report released by research firm L2, David Yurman and Tiffany & Co. are currently leading the jewellery and watch industry in the digital sector.
L2, which analyzes trends in digital across e-commerce, digital marketing, social media, and mobile, ranked 82 national and international jewellery and watch firms based on a digital IQ score over a period of four years.
The following is a ranking of the top jewellery and watch industry performers:

1. David Yurman
2. Tiffany & Co.
3. Alex and Ani
4. Swarovski
5. Van Cleef & Arpels
6. Montblanc
7. Chopard
8. Cartier
9. Jaeger-LeCoultre
10. Shinola

The research firm report also revealed that 50 per cent of brands offer online sales options, that 19 brands relaunched their websites in 2014, and that 11 brands debuted mobile sites in 2014. CJ

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