Exciting Expansion: WJA Toronto Marks a Milestone for Canadian Jewellers


The Women’s Jewelry Association (WJA) is thrilled to unveil its inaugural Canadian chapter: WJA Toronto. This landmark development is accompanied by the announcement of the 2024 Board of Directors, led by Co-Presidents Alanna Campbell and Shelbey Dodds, pioneering a new era for the Canadian jewellery scene.

In a historic partnership with the Canadian Jewellery Association, WJA hosted its first Toronto event at Arcadia Studio in September 2023. The event was a resounding success, attracting over seventy-five jewellery enthusiasts and professionals. This enthusiastic turnout highlighted the community’s interest in leadership roles within the newly established chapter.

Following an extensive selection process, Alanna Campbell and Shelbey Dodds have been appointed as the first Co-Presidents of WJA Toronto, setting the stage for an exciting journey ahead. “Launching WJA Toronto is a proud moment for us. Together with Alanna and Shelbey, we’re committed to advancing the WJA mission within Canada’s vibrant jewellery sector. We’re thankful for the Canadian Jewellers Association’s support, which was crucial in initiating this global expansion,” said WJA President Susan Chandler.

Meet the Leaders Spearheading WJA Toronto

Alanna Campbell, owner of AC Appraisals, brings her extensive expertise in jewellery appraisal to the chapter. A known figure in the Ottawa region and the Canadian Jewellers Association, Campbell’s journey from a sales representative in 2013 to a Registered Master Valuer showcases her dedication to the gem and jewellery industry. A WJA member since 2021, Campbell is excited to play a pivotal role in WJA’s Canadian chapter.

Shelbey Dodds, a Toronto-based jeweller and BFA graduate in Jewellery Design and Metalsmithing from NSCAD University, has made significant contributions to the Canadian and international jewellery scenes. Dodds’ involvement with Triocast, leading the company to remarkable sales and educational achievements, underscores her commitment to the industry.

Together with a talented board of directors, including Sydney Abrams, Gada Alejlo, Anita Bhandari, Sanaz Doost, Ari Fudim, and Ashley McFarlane, WJA Toronto is poised for success. The board’s diverse backgrounds and expertise promise a bright future for WJA in Canada.

A Vision for the Future

The launch of WJA Toronto marks a significant milestone in WJA’s mission to support women in the jewellery industry. With plans to host signature events and grow its membership in 2024, WJA Toronto is set to become a cornerstone of the Canadian jewellery community. “The positive reception to our launch event has been overwhelming. With the support of our board and volunteers, we’re excited to bring WJA’s vision to life in Toronto,” shared Alanna Campbell.

“2024 is all about laying a strong foundation for WJA Toronto. We’re eager to introduce our signature events and expand our membership, fostering a supportive and vibrant community for Canadian jewellers,” added Shelbey Dodds.

Stay tuned for more updates from WJA Toronto as they embark on this exciting journey, shaping the future of the Canadian jewellery industry.