First Jewelry will now work with independent jewellery retailers in Canada for direct distribution of its My First Diamond and CURRENCY collections. Other brands of First Jewelry include Tee Lux, and bead and charm brand Persona, sold by jewellery chains and independent jewelers across North America. First Jewelry will be directly distributing My First Diamond and CURRENCY to Canadian retailers along with the US. This comes as part of a move to continue to expand the company’s marketing and sales initiatives.
My First Diamond is a collection of rhodium plated 925 sterling silver and diamond jewellery for girls, including pendants, charm bracelets, earrings and rings. CURRENCY, on the other hand, is a collection of rings, pendants, bracelets and cufflinks for men. Each piece, also in 925sterling silver, has an oxidized finish and black or white diamonds or stones like quartz or topaz, among others. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
