Forevermark partners with Devotion Diamonds


Forevermark has announced that it will be partnering with Devotion Diamonds to create a new brand of exclusive bridal and fashion jewellery.

The brand, aptly named Devotion with Forevermark, showcases Devotion’s limited edition and serialized engagement ring designs and Forevermark’s patented stones.

“We are proud to be partnering with Forevermark on such an ambitious program,” says Perry B. Sporn, President and CEO of Devotion Diamonds. “Jewellers need to have an authentic luxury story to tell unlike any existing products within today’s market; Devotion with Forevermark is positioned to change the conversation around diamonds for Millennials, presenting them with a true American Luxury brand focused on tier one quality, responsible sourcing and a fully branded piece.”

“By collaborating with Devotion, we are offering our retail partners a top-tier product that caters to what consumers are looking for,” adds Charles Stanley, Forevermark’s US President. “Each piece of jewellery in the collection is unique and utilizes only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsibly sourced from mines that uphold the highest business, social and environmental standards.”

The new line will be available exclusively to select authorized Forevermark retailers, as well as official Devotion stores and boutiques.