Gemological Institute of America (GIA) has launched a new service that tracks the origins of polished diamonds. Called Mine to Market (M2M), the app gives retailers a new, more detailed way to tell a stone’s story.
With this program, manufacturers send rough diamonds and mining company documentation to GIA. The GIA lab then collects data from each stone, including spectroscopy, morphology, and crystal growth structure. The stone is then given a serial number and shipped back to its manufacturer.
When the rough stone is cut, it can be resubmitted to the GIA for grading. Using the serial number, the GIA examines the stone to see if its characteristics match those submitted at the original inspection. GIA is then able to make definitive verdicts on the origin of the stone.
Then, through an app, consumers are able to read their stone’s story, from the mine to the market. The app can also be personalized with photos and video. Consumers can purchase their info in book form for USD $60.
While the submission process is currently free, retailers must pay to access the full app.
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
