Helzberg Diamonds and Zillion: A Partnership Revolutionizing Jewellery Insurance


Helzberg Diamonds, a renowned jewellery retailer and a proud member of the Berkshire Hathaway family of companies, has taken a significant step in its digital strategy. The company has joined forces with Zillion, a leader in embedded insurance, to offer immediate insurance coverage at the point of sale, enhancing the digital shopping experience.

This partnership allows Helzberg customers to receive an instant one-click insurance quote at the end of their purchase, providing immediate insurance protection. The process is seamless, with no forms, applications, or appraisals required. This frictionless experience, accessible with a simple click on mobile, offers peace of mind for Helzberg customers.

Bill Simms, Helzberg’s Chief Strategy Officer, stated, “Consumer expectations are evolving, and our goal is to exceed those expectations with products and services that resonate with our guests. We chose Zillion over all other insurers due to their tech-forward positioning and shared belief that exceptional organizations exceed customer expectations. Zillion is helping us expedite our digital strategy, and their instant coverage benefit aligns with our commitment to prioritize quality.”

Adam Black, Managing Director for Zillion, expressed his excitement about the partnership, stating, “Our partnership with Helzberg Diamonds is truly exciting and affirms that what is good for consumers is good for business. Zillion has always positioned its embedded insurance platform with the best retailers in the jewellery industry, and we appreciate the dedication these retailers have to providing amazing customer experiences. Helzberg takes this passion to a new level, and we are honoured to collaborate with such a forward-thinking company.”

This partnership is a significant milestone in Helzberg Diamonds’ digital-centric strategy, demonstrating the company’s commitment to leveraging technology to enhance customer experience and satisfaction.