Hublot: The Official Timekeeper for FIFA Women’s World Cup 2023™


HUBLOT, the first name in precision football timekeeping, is thrilled to return as the official timekeeper for the FIFA Women’s World Cup 2023™. This marks the third time Hublot has had this honour, demonstrating its ongoing commitment to the world’s greatest game.

The FIFA Women’s World Cup 2023™ is just around the corner, and Hublot will be there, keeping time for all 64 matches. From the first group stage game at Eden Park in Auckland between New Zealand and Norway on 20 July, to the final in Sydney on 20 August, every match will run on Hublot time. This will be captured by the iconic Big Bang-shaped fourth official boards, LED boards, and the Hublot Big Bang e Gen 3, the watchmaker’s luxury smartwatch devoted to football, on the wrists of all the competition’s official referees. Hublot loves football!

The women’s game is growing stronger every day, and Hublot – always first, different, unique – is proud to support its development. By sharing its story of dedication, excellence, and fair play, Hublot is inspiring a new generation of fans and players. This will be the third time the Swiss fine watchmaker has timed the FIFA Women’s World Cup™, having served as Official Timekeeper at the 2015 and 2019 tournaments in Canada and France respectively.

At this year’s tournament, there will be 107 match officials, 94 of whom are women. Each of them will be equipped with Hublot’s Big Bang e, a high-powered luxury smartwatch that combines the brand’s flagship Big Bang watch design with cutting-edge materials and the latest connected technology. The edition designed exclusively for officials features a number of special functions created to assist them during the course of a game, such as monitoring yellow cards and added time at the end of the game.

Moreover, the FIFA Women’s World Cup 2023™ app will be available for download to all owners of the Big Bang e Gen 3 through the Google Play store, bringing all the action of the game to the wrist. The fan edition keeps track of every match with score updates delivered straight to the wrist in real time.

A number of Hublot Friends of the Brand will be participating in the tournament, including Norway’s Ada Hegerberg, the first winner of the women’s Ballon d’Or in 2018; Spain’s double Ballon d’Or winner Alexia Putellas; and Alex Morgan, who will take to the field in Australia and New Zealand as a member of the USA team, winners of the previous two editions of the FIFA Women’s World Cup™.

One of the officials wearing the Hublot Big Bang e connected watch will be French referee and Hublot Friend of the Brand Stéphanie Frappart, who has set numerous firsts during her illustrious career. Last year, she became the first woman to referee a men’s World Cup match at the FIFA World Cup Qatar 2022™.

Beyond this summer’s tournament, Hublot is now recognised as the first name in elite football timekeeping. The Swiss fine watchmaker first entered the sport in 2006 as sponsor to the Swiss national team and has been growing its involvement in it ever since. Today, Hublot is the official timekeeper of FIFA and UEFA’s flagship men’s events, too, including the FIFA World Cup™ and the UEFA European Championship™. Hublot also times the men’s UEFA Champions League™ and the English Premier League™, the most followed football league in the world.

Many of the world’s most celebrated footballers and football personalities are Hublot ambassadors, including the great, late Pelé, Kylian Mbappé and Jose Mourinho.

Stay tuned to Canadian Jeweller for more updates on Hublot’s involvement in the FIFA Women’s World Cup 2023™