IGI and GemFind Digital Solutions Announce Strategic Partnership



The International Gemological Institute (IGI), the world’s largest independent gemological laboratory, announces a strategic partnership with GemFind Digital Solutions, a leading digital marketing firm for the jewellery industry.
As a strategic content-sharing partner of GemFind Digital Solutions, IGI will provide gemological-based educational content and offerings to retail jewellers for usage on their websites.
IGI’s content will be delivered in short format videos, text and infographics. The content
can be incorporated on desktop and mobile applications of independent jewelry retailer web
pages. Upon request, GemFind Digital Solutions clients can have embedded logos or other
customized marketing featured on the IGI content.
“With today’s consumers seeking more information on the products they purchase, this partnership allows our retailers the ability to add world-class educational content to support
their customer needs,” states Alex Fetanat, Founder and the CEO of GemFind Digital Solutions.
“Our retailer clients will easily gain access to IGI’s vast library of gemological educational
content to enhance consumer-facing web-based applications.”
Avi Levy, President of IGI North America, continues, “Generating consumer confidence and a deeper understanding of jewelry and gemstones through quality education is a core value at IGI. We are thrilled to partner with GemFind Digital Solutions to make educational resources designed for consumers more accessible for their vast network of jewellery retailers.”