Inika Organic Hits the Runway

Written by Madison Nagle

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Fashions latest trend, eco-conscious, made a statement last month at New York Fashion Week. With the rise of sustainable practices in all industries, fashion brands have favored organic production and have even gone as far as to use all-natural makeup to create their runway looks. Two brands, in particular, Jonathan Cohen and Chocheng, were drawn to Inika Organic and utilized their products for their Spring/Summer 2020 collections.

Inika Organic is an Australian-owned Certified Organic beauty brand that promises premium quality and 100% natural beauty products that meet the highest organic standards possible. The brand stands out amongst the competition as it is Certified Vegan and Cruelty-Free.

Both Jonathan Cohen and Chocheng created runway looks using Inika Organic’s nourishing line. For the Jonathan Cohen SS2020 show, the makeup artists created bold looks with Inika’s all-natural eye colors and put an emphasis on the models’ brows and clean skin with the brand’s brow and base products. For the Chocheng show, artists created 60’s inspired looks using Inika’s neutral pink and monochrome pallets.

Model Lorena Haliti and fashion blogger Natalie Saurez teamed up with the brand to help showcase their organic line. Both women admire Inika’s commitment to being all-natural and sustainable and were excited to share their products backstage.

To shop the runway looks, visit https://www.inikaorganic.com/us/makeup/nyfw-ss20.

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