World-renowned jewellery designer Kara Ross has announced the launch of her new brand, Diamonds Unleashed. This brand will bring forth a strategic partnership with CanadaMark diamonds, the two working together to pursue issues surrounding female empowerment.
The first collection of co-branded jewellery is expected to debut in March or April of 2016 at HSN and Neiman Marcus. Its mission is to get consumers to rethink the way diamonds are bought, given and perceived, using their platform to discuss issues that enable women to achieve their potential.
The brand will be brought to life through a collection of jewellery and other products, a powerful network of influential ambassadors and a platform rich in compelling content. The team has also partnered with She’s the First and Girls Who Code, and will donate 100 per cent of net profits to each charitable organization. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
