LVMH to produce smartwatch

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Despite reluctance to come out with a smartwatch in the past, LVMH is said to be in talks to collaborate with a partner to work on a smartwatch. Watch division president Jean-Claude Biver told the Wall Street Journal that LVMH is in talks about a partnership with a high tech company, and possibly coming up with a smartwatch in nine months. LVMH owns watch brands Bulgari, TAG Heuer, FRED and Hublot.

“Others have done smartwatches before,” he said about Apple’s recent smartwatch called the Apple Watch. “But when Apple does it, it will sell.” He credited Apple for LVMH’s recent decision to bring high fashion and high technology together.

Biver had previously announced that TAG Heurer was in the process of working on a smartwatch. CJ

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