Martin Mills Joins Citizen Watch Canada as Vice President of Sales


In a significant move that marks a new era in its illustrious history, CITIZEN Watch Canada Ltd., a brand leader in the watch industry for over a century, is proud to announce the hiring of Martin Mills as Vice President of Sales.

Decades of Industry Experience

Bringing over 25 years of rich and diverse experience in the watch and jewellery industry, Martin Mills joins the team with a robust background in retail, wholesale, and manufacturing. Known for his polished approach as a jewellery professional, Mills has made significant contributions to the industry, shaping trends and pushing boundaries. His career stands as a testament to his dedication and passion for the business.

Eric Senftleben, Managing Director for Citizen Watch Canada, expressed excitement over this new appointment. “This is an exciting moment for the company. Martin is a true leader in the world of jewellery, and we’re thrilled to have his expertise on the team,” he stated. “We look forward to seeing his passion and unwavering commitment to excellence in action.”

Collaboration with VP of Sales Team

In his new role, Martin Mills will report to Eric Senftleben. He will work alongside Doug Irwin, VP of Sales, and Christina Eliopulos, VP of Sales, focusing on key brands in the portfolio, including Citizen and Bulova.

Mills’ appointment signifies a strategic move for Citizen Watch Canada, as the company continues to innovate and lead in the luxury watch market. His extensive experience and proven track record for driving results are expected to bring fresh perspectives and contribute significantly to the company’s growth and success.

Stay tuned for more updates on how Martin Mills will shape the future of Citizen Watch Canada and the wider jewellery industry.