Diamond Bourse of Canada member, Bhushan Vora of Gem Star Inc., has announced that Mimran Group Inc. and Gem Star Inc. have signed a global licensing agreement for Alfred Sung fine jewellery.
Gem Star will now be responsible for rolling out international campaign featuring the Alfred Sung brand for a bridal collection and other jewellery pieces.
“I am delighted to design and sign a luxury collection of jewellery that is an expression of personal style and worthy to be treasured a family heirloom,” says Chinese-born Canadian fashion designer Alfred Sung.
“The marriage of a Canadian designer and Canadian diamonds excites us as a unique calling card to the world,” says Bhushan Vora, president and founder of Gem Star Inc.
“This product category compliments our bridal collections and enhances our brand reputation internationally. We’re thrilled to be working with Mr. Vora and his team of experts on this exciting initiative,” says Saul Mimran, president of Mimran Group Inc., worldwide owner and licensor of the Alfred Sung brands. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
