Most custom orders that go wrong do not fail at the bench. They fail in the handoff between the retailer who took the order and the manufacturer who has to make it.
Toronto-based custom jewellery manufacturer Myerson’s Limited is pleased to announce that Camla Baig has been added to the Myerson Team.
Camla joins Myerson’s from Master Design Jewellery Ltd. – Div. Martin Ross Group and brings over 16 years custom design experience to her new role as custom design client services coordinator.
Established in 1883, Myerson’s specializes in manufacturing custom design fine jewellery, sourcing loose stones and servicing all fine jewellery repairs. CJ
What a custom design client services role actually does
It is translation work. A retailer describes what a customer wants in the language of the sales floor, and a bench needs it in the language of manufacturing: metal, finger size, stone dimensions, tolerances, finish, and the deadline that cannot move. The person in the middle catches the ambiguity before it becomes a remake, and a remake is the single most expensive thing that can happen to a custom order.
Why experience in the role is worth paying for
Someone with more than a decade in custom design client services has seen every failure mode. They know which requests are physically impossible before the CAD is drawn, which stone combinations will not set the way a sketch implies, and when a promised date is simply not realistic. That judgement gets applied early, while changing something is still cheap.
How a retailer should work with a custom manufacturer
Send photographs of what the customer liked and what they rejected, not only what they chose. Give the budget honestly rather than low, because a manufacturer quoting against a fiction will produce something nobody wants to buy. Agree the approval points in advance: design, CAD, wax or render, then setting. And give the deadline with the customer actual event in it rather than a padded version, so the bench can tell you the truth about whether it is possible.
Heritage counts when you use it
A manufacturer established in 1883 has outlasted a great many fashions. That is worth saying out loud to a customer who is nervous about commissioning something that does not yet exist. More on the people behind the trade is in our company profiles.
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Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
