Swatch Group has announced their plans to focus on fitness and add smart health-oriented features to Swatch Touch that is coming out next year. As a brand that hasn’t gone in a smartwatch direction before, the new project marks a milestone for Swatch Group.
Swatch Group spokeswoman Beatrice Howald told JCK Online that the new timepiece, while remaining Swatch watch qualities, will also feature fitness tools for an extra touch. According to Reuters, Swatch Group CEO Nick Hayek has heard from big tech companies that want to collaborate on a smartwatch project and have reached out to the brand.
“I don’t rule out that we are or could be collaborating in some areas,” Hayek told Reuters. “But we can also do many things on our own.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
