Pandora has announced the cutting of its distribution to 183 silver, white and travel-level retailers in the Americas in the fourth quarter. Most of the cut stores were located in the United States.
The company’s continued shutdown of silver, white and travel-level retailers in this region is part of its overall strategy to increase distribution worldwide to the “branded” portion of its distribution network—including shop-in-shops, gold level retailers and its concept stores.
The fourth-quarter figure follows cuts of 105, 125 and 116 locations in the first, second and third quarters, respectively. This brings the year-end total to 529 “unbranded” doors closed—nearly 38 per cent of the company’s entire network of unbranded retailers. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
