PANDORA unveils new integrated marketing campaign in North America


PANDORA Jewelry has announced “The Art of You” marketing campaign in North America, which has been designed to inspire women to embrace the “self-creator within.”

The brand’s new fully integrated marketing campaign aims to reflect PANDORA’s mission for more than 30 years of offering women across the world high-quality jewellery products at affordable prices.

“We believe The Art of You message will resonate with all women as jewellery has become much more than jewellery – it is an essential part of a woman’s ever-expanding desire to express her individuality and curate her authentic style,” says Charisse Ford, Chief Marketing Officer for PANDORA Americas. “The campaign does a beautiful job of illustrating all of the unique, high-quality, hand finished pieces PANDORA has to offer.”

The campaign has rolled out just in time for Mother’s Day and be showcased across all marketing channels in the U.S. and Canada, including television, print and digital advertising, public relations, social media and in-store activations. CJ