Many bricks and mortar retailers are competing with increasing online sales by trying to adapt new technologies and innovative tools in their stores.
An example of this is Apple’s iBeacon technology, which is an opt-in system that can be used to send nearby customers coupons and sale items right to their phones.
Another great example of this is Findbox, which is a technological tool that helps shoppers find what they need using a computer and camera combination that scans an item you are looking for and helps locate it in the store instead of having to wait for a sales associate to find it for you.
The options continue to grow, giving retailers more opportunity to better connect with consumers as well as stay in line with the emerging sales of major inline retailers. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
