RJ Releases $17,900 ‘Joker’ Watch

Fans of the Joker can wear the iconic character, and Batman’s arch enemy, on their wrist for a price of US$17,900.



Warner Bros.’ Joker made $96 million at the box office in the U.S. last weekend, marking the biggest October opening of all time and smashing the record previously held by another DC Comics character-driven film, Venom.

On the heels of the release, RJ Watches announced that ARRAW The Joker watches it produced in collaboration with DC Comics and Warner Bros. will be on display and for sale at Watches of Switzerland Soho in New York later this month.

The independent Swiss watch brand has partnered with Warner Bros. Consumer Products for over five years, previously unveiling the Skylab Batman watch.

“After so many successful years of collaboration on exclusive Batman watches, they trusted us completely to design a watch that channels the essence of the Joker character,” says Marco Tedeschi, 34, CEO of RJ Watches.

The Joker has been the nemesis of Gotham City’s crimefighter since the very first edition of the DC comic in 1940.

The RJ Joker chronograph features a circular satin-brushed 45mm titanium case with four rubber bumpers and arrow-shaped hands, known as ARRAW. For the 100 limited editions, each Joker dial is individually hand-painted, meaning no Joker watches will have the exact same make-up.

The ARRAW hands on the Joker watch are stylized with playing card ‘Aces’ at their tips. The same ‘Aces’ are used as dial markers while the chronograph’s second hand is finished in purple with the letter “J” at its base.

The reverse of the titanium case features a bold laser-engraved portrait of the Joker himself, based on the DC comic.

As part of the collectors’ edition, each watch will be presented with an exclusive deck of Joker playing cards. It also comes with three interchangeable straps.

The watch is decorated with 57 jewels and has water resistance up to 100 meters (330 feet).

Under Tedeschi’s leadership, the watch company was rebranded RJ from Romain Jerome and has been reinventing its distribution network in the United States. Watches of Switzerland Soho is its first official U.S. brick-and-mortar retail partner.

By Fang Block
Source: www.barrons.com