Japanese watchmaker brand Seiko has been launched in the U.S. with its first American boutique on Madison Avenue in New York. A grand opening party was held on Tuesday, where CEO Shinji Hattori as well as Seiko brand ambassador and Wimbledon champion Novak Djokovic were present, along with 150 guests.
“The opening of the U.S. market’s first boutique in New York City is achieving a passionate goal of mine, as I believe that the U.S. market is the most important for Seiko outside of Japan,” Djokovic told JCK Online. “This is just the start of the U.S. market.”
Seiko has boutiques in major cities throughout the world, including Paris, Amsterdam, Cairo, Hong Kong, and Tokyo. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
