Toronto Maple Leafs and Peoples Jewellers join forces for partnership

The Toronto Maple Leafs celebrate their 5-2 victory over the Tampa Bay Lightning during NHL hockey action in Toronto on Thursday, November 20, 2014. THE CANADIAN PRESS/Darren Calabrese

The Toronto Maple Leafs and Peoples Jewellers have announced a multi-year partnership that will commence with the 2015-2016 NHL season. The three-year partnership will see Peoples Jewellers become the Official Jeweller of the Maple Leafs and will feature in-store and in-arena fan experiences. A highlight of the partnership is the “Ultimate Penalty Kill” promotion, which will give one Leafs fan at each home game the opportunity to win jewellery from Peoples Jewellers should the Leafs score a short-handed goal during a penalty kill.

“We are truly thrilled to be the Official Jeweller of the Toronto Maple Leafs and excited by the unique opportunity we have to deliver memorable experiences for fans and guests,” says Scott Davies, Senior Vice President of Marketing, Peoples Jewellers. “From the interactive in-arena promotions to the special in-store events we have planned, this will be an amazing season both on and off the ice.”

“MLSE is extremely excited to welcome Peoples Jewellers as the Official Jeweller of the Toronto Maple Leafs,” says Jeff Deline, Vice President, Global Partnerships, MLSE. “We look forward to welcoming Peoples Jewellers into Air Canada Centre through the ‘Ultimate Penalty Kill’ promotion, and we can’t wait to interact with fans in Peoples locations across Toronto. As two historical Canadian brands come together, I know Peoples and the Maple Leafs will continue to excite fans for years to come.” CJ