Spain-based jewellery brand TOUS has signed Gwyneth Paltrow as the star of its upcoming global advertising campaign.
The campaign, “Tender Stories Nº4,” will feature the Oscar-winning actor in a way that—according to the brand—will reflect “tenderness as a universal TOUS value.”
“We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” says Rosa Tous, the company’s corporate vice-president. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
