Spain-based jewellery brand TOUS has signed Gwyneth Paltrow as the star of its upcoming global advertising campaign.
The campaign, “Tender Stories Nº4,” will feature the Oscar-winning actor in a way that—according to the brand—will reflect “tenderness as a universal TOUS value.”
“We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” says Rosa Tous, the company’s corporate vice-president. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.” CJ
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