TOUS signs Gwyneth Paltrow for Ad Campaign


Spain-based jewellery brand TOUS has signed Gwyneth Paltrow as the star of its upcoming global advertising campaign.

The campaign, “Tender Stories Nº4,” will feature the Oscar-winning actor in a way that—according to the brand—will reflect “tenderness as a universal TOUS value.”

“We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,” says Rosa Tous, the company’s corporate vice-president. “As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.” CJ