Birks has unveiled that Calgary singer Kiesza will be the brand’s new Rock & Pearl Collection ambassador. The announcement coincided with Kiesza’s win at the 44th annual Juno Awards, where she nabbed three trophies, including Breakthrough Artist of the Year. The singer wore pieces from Birks’ new collection during the event’s red carpet premiere and on stage.
The new Rock & Pearls line features elegant freshwater pearl and silver rings, cuffs and earrings.
“Kiesza is the perfect combination of sophistication and edge; she is powerful and sincere. She has been wowing audiences around the globe ever since the launch of her single ‘Hideaway’ and the viral success of her video. She is the ideal ambassador for Birks’ new Rock & Pearl Collection and wears the pieces magnificently,” says Eva Hartling, VP, marketing and communications for Birks Group.
The new ad campaign for this collection featuring Kiesza will launch this May. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
