New Smartwatch collaboration between TAG Heuer, Google, and Intel


Baselworld 2015 served as a launching point for a new collaboration between TAG Heuer, Google, and Intel to unveil a Swiss smartwatch powered by Intel technology and Android Wear.

During the press conference, President of the Watch Division LVMH Group and CEO of TAG Heuer Jean-Claude Biver, Director of Engineering for Android Wear David Singleton, and Corporate Vice President and General Manager of Intel’s New Devices Group Michael Bell, announced that these companies will create “a product that is both luxurious, and seamlessly connected to its wearer’s daily life — a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.”

“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” says Jean-Claude Biver. CJ