Bulova names Robert Christiano as executive vice-president

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Bulova has promoted Robert Christiano, their previous senior vice-president for international business development, to the position of executive vice-president of global marketing.

In this new role, Mr. Christiano will lead the overall global strategic marketing initiative to drive Bulova’s brand development and growth worldwide.

“Robert’s already had a major impact since joining us in March 2014,” says Bulova president Gregory Thumm. “I am confident that his talent, passion, and leadership skills will continue to be transformative for our portfolio of brands.”

Prior to joining Bulova, Christiano worked with Shinola, where he set up the Detroit-based lifestyle company’s European offices. Additionally, he has worked as senior vice-president of sales and marketing for the Fossil Group.

“I am thrilled to take on this new challenge to reenergize Bulova’s presence and accelerate its global marketing strategy,” says Christiano of this opportunity. “The company is a recognized leader in the industry with a strong vision and a rich history.” CJ

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