New data from Canada Post suggests that consumers are more eager to spend their money on e-commerce than ever before.
A study conducted by the postal service has found that about 76 per cent of Canadian households shopped online last year. Of that percentage, about a quarter have become “frequent” shoppers, buying items off the Internet four to 10 times per year.
“Consumers are dipping their toes into e-commerce, testing the waters,” says Danielle Doiron, director of parcels and e-commerce market development at Canada Post. “(They’re) becoming very quickly converted.”
Dorion, who presented the study’s findings at Toronto’s Etail Canada retail conference on Tuesday, adds that the “type of products” that consumers are purchasing online is also “expanding”. This creates the opportunity for all retailers to develop their methods of Internet business in order to cater to the growing e-commerce market. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
