De Beers Ventures to invest in start-ups



De Beers Group has launched De Beers Ventures in an effort to invest in start-ups. The new sector will acquire minority equity stakes in companies that target the diamond trade.


The group plans to invest in platforms that connect with consumers, various tech companies, and consumer brands and services in the diamond jewellery sector.


“We believe that harnessing the energy of entrepreneurs to pursue strategic opportunities that benefit De Beers and the diamond industry can be a cost-effective, risk-reduced way to pursue innovation,” says Tom Montgomery, senior vice-president of strategic initiatives for De Beers Group.


To submit a business plan or proposal, visit