At SIHH 2016, Jager-LeCoultre celebrated the 85th anniversary of its iconic Reverso watch with an elegant 800-person event.
The classic Reverso style was originally launched in 1931. At the gathering, guests were shown the brand new Reverso Tribute Gyrotourbillion, a limited edition platinum watch crafted to commemorate this anniversary.
Jaeger-LeCoultre CEO Daniel Riedo hosted the star-studded evening, the guests of which included Catherine Deneuve, Clive Owen, Carmen Chaplin and others. Christian Louboutin also made an appearance, celebrating the launch of his Atelier Reverso watch collection.
Additionally, the event featured a mesmerizing air ballet, a nail bar with a range of Christian Louboutin nail polish colours, a cocktail party and music by DJ Cerrone.
“We love the Reverso,” said attendee and actor Clive Owen. “It’s a style icon and a great design. With its 85 years of history, there is one for every wrist.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
