Kenneth Cole introduces smartwatch

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This April, you can expect to see a smartwatch form fashion brand Kenneth Cole who has partnered with Geneva Watch Group for this new venture.

The new smartwatch collection will feature 12 different styles and start retailing from $135. Each smartwatch will be configured with a complementary app called Kenneth Cole Connect.

According to a statement from Kenneth Cole, “As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it.
Wearable technology is one of the fastest-growing fashion categories today, and I am excited to be on the forefront of embracing this platform.” CJ

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