A settlement has been reached in the European litigation between LVMH and eBay over counterfeits on the auction site. The two sides will collaborate on a plan to protect intellectual property in the aftermath of the new settlement.
“Thanks to our joint efforts, consumers will enjoy a safer digital environment globally,” says the official statement according to JCK Online.
There has previously been a legal suit between eBay and Tiffany and Co. in the U.S. that resulted in eBay’s favour. In this case, sourcing back to LVMH suing eBay for the first time in 2006 on the grounds that 90 per cent of items sold and branded with LVMH’s name on the website were fake, rulings have worked in LVMH’s favour. The first legal victory for LVMH was in 2008 by a French court that ruled in LVMH’s favour and ruled for eBay to pay $61 million in damages, which was later lowered to 5.7 million. CJ
