Mia’s Earrings of Hope available in support of Leucan supporting children with cancer
Leucan, a Quebec-based charity in which jeweller Mia is a partner, is reminding Canadians that September is Childhood Cancer Awareness Month and underlining the importance of support when cancer-stricken children return to school after a long period of hospitalization.
“The treatments children undergo have several ramifications, including a change in physical appearance, troubles with concentration, fatigue, a weakened immune system, etc. All those changes lead to undue stress for children who are seeking out a sense of normalcy and hope to forget about their illness and enjoy back-to-school time like any other kids,” explained Carol Beaudry, Provincial Director, Family Services, Research and Partnerships.
In 2001, Leucan launched an outreach and support program to educate parents, the school staff, and the classmates on the realities of cancer-stricken children, and provide them with helpful tools. This tangible support fosters empathy and helps children with cancer to flourish, persevere, and succeed in school. In the past year, Leucan supported 85 children returning to school and met with more than 3,100 students to increase their awareness on the reality of their sick classmate.
For a fifth consecutive year, Mia is partnering up with Leucan to sell the Earrings of Hope to the benefit of the Association. For every pair sold, $20 will be donated to Leucan.
Jade, a young member of Leucan and spokesperson for the earrings campaign added, “Thank you, Mia and Leucan, for helping cancer-stricken children like me to regain hope during this difficult time.”
The earrings are available today for purchase online at http://bit.ly/bijouleucan and in Mia booths or at Leucan’s regional offices from mid-September.
Leucan also invites people to show their support by applying a special gold filter to their profile picture on Facebook.
