Michael Hill’s Innovative Gold Recycling Program, Re:cycle, Debuts in Canada


Revitalize Your Jewellery Collection with Michael Hill’s Eco-Friendly Gold Recycling Initiative

In a significant move towards sustainability and responsible jewellery consumption, Michael Hill, a leader in fine jewellery retail, proudly introduces its gold recycling initiative, Re:cycle, to the Canadian market. This pioneering program invites Canadians to breathe new life into their old or unworn gold jewellery by exchanging it for Michael Hill gift vouchers, fostering a culture of recycling and sustainability.

Why Re:cycle Matters:

Precious metals, like gold, possess the remarkable ability to be refined and recycled without diminishing in value or purity. Michael Hill’s Re:cycle program capitalizes on this sustainability aspect, promoting the reuse of precious metals and supporting the brand’s Environmental, Social, and Governance (ESG) objectives. By participating in Re:cycle, customers not only contribute to a more sustainable future but also enjoy the opportunity to refresh their jewellery collections in an environmentally conscious way.

A Word from Our CEO, Daniel Bracken:

“Every step we take in sourcing and manufacturing our products has an impact on our planet. By extending the Re:cycle program to our Canadian customers, we aim to make a significant environmental impact and move closer to our goal of a fully sustainable, responsible, and circular product line by 2030,” states Daniel Bracken, CEO of Michael Hill.

How to Participate in the Re:cycle Program:

Engaging with the Re:cycle program is straightforward. Customers can obtain a complimentary Re:cycle kit from any Michael Hill store or order one online. After sending their old gold pieces to Michael Hill for assessment, customers will receive a gift card reflecting the value of their items, based on the current market rate for gold, determined through X-Ray Fluorescence Analysis.

About Michael Hill:

Since its inception in 1979 by Sir Michael Hill and Christine Hill, Michael Hill has been dedicated to making fine jewellery accessible to everyone. With over 300 stores across three countries, our commitment to quality, craftsmanship, and authenticity remains unwavering. As we continue to innovate and expand our collections, our promise is to provide jewellery that is made to be loved for a lifetime, always with a focus on sustainability and responsibility.