To celebrate Formula One week in Montreal, the Canadian Jeweller Magazine team attended the TW Steel Sunset Soirée for a chance to meet with the 13 Grand Prix winner and TW Steel brand ambassador David Coulthard.
While he is busy working on collaborations with BBC and Red Bull, Coulthard took the time to answer a few questions about the TW Steel brand, the watches and, of course, F1.
Coulthard’s passion for watches comes through in the new TW Steel CEO TECH David Coulthard Edition, launched earlier this year to celebrate the 20th anniversary of its Grand Prix debut.
According to the former F1 racing driver, he chose to be the ambassador of TW Steel because, “there’s a point in life when you can afford any watch… It’s a question of wanting something different, not going to the obvious thing that everyone has.” CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
