This initiative seamlessly intertwines the brand’s illustrious past, dynamic present, and promising future, offering a glimpse into the perpetual motion and timeless elegance embodied by Movado watches.
“Connecting The Dots” is meticulously crafted to highlight Movado’s enduring legacy and commitment to innovation. The campaign, brought to life through the lens of acclaimed photographer Julia Noni and cinematographer Htat Htut, showcases individuals adorned with Movado’s exquisite watches, encapsulating the essence of life in motion.
Set against the iconic backdrop of Manhattan’s Upper West Side, the campaign immortalizes landmarks synonymous with Movado, including the revered Movado Time Sculpture at Lincoln Center, a masterpiece conceived by renowned architect Philip Johnson and graciously donated by Movado.
Margot Grinberg, the esteemed President of Movado Brand and SVP of E-Commerce, reflects on the brand’s journey: “Our deep dive into Movado’s archives revealed the timeless elements that have cemented Movado as an iconic brand since 1881. The revolutionary Museum Dial, with its absence of numbers, was a design breakthrough 75 years ago and continues to inspire and guide our brand evolution.”
Drawing inspiration from the iconic Museum Dial, with its solitary dot symbolizing the sun at noon, “Connecting The Dots” introduces the world to Movado’s refreshed logo, a tribute to the brand’s early 20th-century visual identity.