New shopping app creates buzz

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A new shopping app called Spring is on the market, supported by businessmen such as Bernard Arnault, Coach CEO Lew Frankfort, and Silas Chou from Wall Street. The app allows for its users to make purchases with a swipe of their fingers, minimalizing friction and the checkout process. It also features qualities like an easy search engine and big photos of the products, with a focus on fashion apparel and accessories.

Fashion brands that are currently selling on the app include Carolina Herrera, Alice and Olivia, Andrew Marc, Everlane, Theory, Del Toro, Helmut Lang, Edie Parker, Jason Wu, Rebecca Minkoff, Nicole Millere, Pierre Hardy, Thakoon, and Warby Parker. Some of the jewellery brands featured on the app include Wendy Brandes, Jennifer Fisher, Bing Bang Jewelry, Fallon, Pamela Love, and Erickson Beamon. CJ

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