Raffi opens Rolex Boutique in Mississauga


Raffi Jewellers, one of the Greater Toronto Area’s leading watch and jewellery retailers, and Rolex are pleased to announce the inauguration of a new Rolex Boutique in Mississauga. The new boutique is situated within the new luxury wing at Square One Shopping Centre — a prime location within the largest shopping centre in Ontario — and is a tribute to the timelessness and perfection of the leading Swiss watch brand.

“It is our mission to provide a bespoke shopping experience for every client that enters our doors, and to present them with the finest selection of timepieces, a deep trove of knowledge, and superior service, all in a refined setting,” said Mr. Peter Garabetian, co-owner of Raffi Jewellers. “We are proud to be expanding our partnership with Rolex in Mississauga, and honoured to share the immutable Swiss watchmakers’ values that defy time: quality, passion and excellence.”

“As partners with Rolex, we fit together, hand in glove, on company values such as honesty, integrity, tradition, and reliability, and these are the principles that have kept our businesses growing and thriving together,”  said Mr. Vahe Garabetian, co-owner of Raffi Jewellers.

The boutique offers an impressive setting to discover a wide variety of Rolex wrist- watches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine prestige and technology with precision and style suited to every occasion.


Inside the boutique, the visitor is enveloped in an atmosphere inspired by water and the sea, evoking the essence of Rolex, known worldwide as the inventor, in 1926, of the Oyster, the first waterproof wristwatch. A wall of illuminated etched Aqua glass draws the eye with its gently undulating wave motif, as the elegantly designed showroom provides clients with an exceptional shopping experience. The gold-effect Rolex crown, iconic symbol of the brand, decorates the entrance, walls, and display cases.

The new location is clad in sophisticated and refined materials and furnishings — walnut wood cabinets, bronze detailing, and floors in Crema Marfil marble — setting the scene for a customer experience that is as luxurious as the watches on display.

While the signature Rolex details, defined by the design charter at the brand’s headquarters, remain a constant throughout, the boutique in Mississauga also introduces distinct features that capture the essence of its unique location, blending local design into the universe of excellence typified by Rolex.


Raffi Jewellers is a luxury retailer that takes pride in its commitment to exceptional customer service and thoroughly delights in providing a store experience without parallel. A family business that is now proudly owned and operated by its second generation, Raffi Jewellers is passionate about fine jewellery and luxury timepieces and takes pleasure in its expanding partnership with the iconic Swiss watch brand, Rolex. Raffi Jewellers also operates a Rolex space in the Yorkdale Shopping Centre, a premier retail destination in Toronto.

Raffi Jewellers at Square One Shopping Centre is proud to accept all Rolex watches that require servicing and forward them to Rolex Canada Ltd. for a full range of after-sales services.


Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wrist watch, launched in 19 26, and the Perpetual rotor self- winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.  Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

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