Rembrandt Charms has appointed Michael Metzger as its new Chief Operating Officer (COO).
Michael, a US Navy veteran, comes with tremendous experience in brand and business leadership. He spent 20 years at Nikon, developing solid strategic planning skills on a multinational level; and additional time as president of Quality Vision Services, Inc. where he was instrumental in developing relationships with customers, strengthening company operations and improving quality in manufacturing.
“As the chief operating officer, Michael’s focus will be on providing exceptional business service to our retailers, while continuing to move the brand forward, in Rembrandt Charms’ commitment to being a leader in the charm industry,” says Eric Lux, vice-president of Rembrandt Charms. “As the demand for the classic charm bracelet continues to increase, Michael’s main objectives will be to oversee day to day operations and strategic planning.”
Rembrandt Charms believes that this increase in demand is related to a shift in the marketplace. Now, thousands of retail jewelersare transitioning their customers back into classic charm bracelets.
“In 2016, over 1,000 retail jewelers in North America parted ways with glass bead programs,” says Eric Lux. “Charms, on the other hand, have always been a consistent seller, dating back as far as 600 B.C. This holds true today, customers want affordable jewelry that they can collect, personalize, and that a holds special meaning. We are experiencing a dramatic increase from recent years as new and existing customers are investing in a Rembrandt Charm Business Building Charm Program, or refreshing their existing charm program.”
In November, the brand also appointed Kimberly Burzynski as its sales and marketing manager. Previously, Burzynski worked at New Era Cap, Inc. where she was instrumental in supporting key accounts, building relationships with customers and stakeholders, while providing top-rated marketing.