Rolex Boutique by Raffi Jewellers launches the 2017 Rolex Baselworld Collection



Fresh from their long-awaited debut at Baselworld 2017, the exclusive new Rolex collections have arrived at the Rolex Boutique by Raffi Jewellers, located at Square One Shopping Centre, Mississauga, Ontario.

Raffi Jewellers, one of the Toronto and Greater Toronto area’s leading watch and jewellery retailers, along with Rolex Canada have introduced the latest Rolex Oyster and Cellini collections of men’s and women’s timepieces at the newly inaugurated Rolex Boutique, situated within the luxury wing at Square One Shopping Centre. The boutique, set in a prime location within the largest shopping centre in Ontario, is a tribute to the timelessness and perfection of the leading Swiss watch brand and is operated with Raffi Jewellers’ commitment to superior client service.

This year’s flagship models include a new generation of the professional divers’ model, the Oyster Perpetual Sea-Dweller, updated for its 50th anniversary with a new, larger 43 mm case and Rolex’s new calibre 3235 movements. The new Yacht-Master II, the unique regatta chronograph, features a new dial and new hands for increased legibility. New versions of the Cosmograph Daytona in 18 ct yellow, white, or Everose gold have adopted the innovative Oysterflex bracelet in elastomer and a monobloc Cerachrom bezel in black ceramic.

The Oyster Perpetual Sky-Dweller, the classic watch for world travellers, has now been introduced in yellow Rolesor and white Rolesor versions (combining 904L steel and 18 ct yellow or white gold) with new dials. The men’s and women’s classic Oyster Perpetual Datejust 41 and Lady-Datejust 28, updated in 2015 and 2016, are offered this year in 904L steel or in white Rolesor versions (904L steel with an 18 ct white gold bezel), equipped with new-generation mechanical movements.

Rolex’s expertise in gem-setting is displayed this year on an Oyster Perpetual Yacht-Master 40. In 18 ct Everose gold on a black Oyster ex bracelet, this version features a bezel adorned with gems of many hues.

While in the Cellini collection, Rolex is introducing an entirely new model, the Cellini Moonphase, with a distinctive and exclusive display of the phases of the moon.

The new timepieces will be available at the Rolex Boutique by Raffi Jewellers – Square One Shopping Centre and Raffi Jewellers boutiques at Yorkdale Shopping Centre and Oakville Place in May 2017.

The new collection is available to view online by clicking here: Rolex Boutique by Raffi Jewellers

Raffi Jewellers is a luxury retailer that takes pride in its commitment to exceptional customer service and thoroughly delights in providing a store experience without parallel. A family business that is now proudly owned and operated by its second generation, Raffi Jewellers is passionate about fine jewellery and luxury timepieces and takes pleasure in its expanding partnership with the iconic Swiss watch brand, Rolex. Raffi Jewellers also operates a Rolex space in the Yorkdale Shopping Centre, located in Toronto, Ontario.

Raffi Jewellers at Square One Shopping Centre is proud to accept all Rolex watches that require servicing and forward them to Rolex Canada Ltd. for a full range of after-sales services.

Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents over the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.  Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.