Pinterest is now adding a “buy it” button, which will allow consumers to purchase products straight from the social networking site.
Retailers such as Macy’s, Nordstrom, and Neiman Marcus have already signed up for the service. Otherwise, the new function is limited to companies using the Shopify and Demandware commerce platforms only, with Pinterest hoping to make “more integrations in the future.”
Checkout for this function will be done through Apple Pay and other online payment services. Pinterest says it will not take proceeds from these sales, and is expecting to see two million buyable pins by the end of the month. CJ