Pinterest is now adding a “buy it” button, which will allow consumers to purchase products straight from the social networking site.
Retailers such as Macy’s, Nordstrom, and Neiman Marcus have already signed up for the service. Otherwise, the new function is limited to companies using the Shopify and Demandware commerce platforms only, with Pinterest hoping to make “more integrations in the future.”
Checkout for this function will be done through Apple Pay and other online payment services. Pinterest says it will not take proceeds from these sales, and is expecting to see two million buyable pins by the end of the month. CJ
Author: Canadian Jeweller Magazine Staff
Canadian Jeweller Magazine Staff is the shared byline for reporting filed by the magazine's editorial desk. Founded in 1879, Canadian Jeweller is the longest running jewellery business publication in Canada, covering market reporting, retail strategy, watches, diamonds, coloured gemstones and the commerce of the Canadian jewellery trade. Work published under this byline is edited and verified by the Canadian Jeweller editorial team in Toronto.
