Richline Group acquires bangle bracelet brand Chrysalis


Richline Group Inc. has announced plans to acquire Chrysalis, an international brand of stackable bangle bracelets featuring talismans, good luck charms and spiritual symbols.

Chrysalis released a statement saying, “We are thrilled to be working with Richline, who will help grow our brand internationally and spread our unique designs worldwide. It’s the perfect step forward for Chrysalis and we look forward to exciting times ahead.”

Andy and David Maine, who were inspired by their love of jewellery and traveling the globe, established Chrysalis in 2007.
According to David, “Richline is the perfect home for our brand. They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising and marketing support.”

Richline Group, which was also formed in 2007, is a U.S. fine jewellery manufacturer and marketer and a wholly-owned subsidiary of Berkshire Hathaway Inc. Other brands under the Richline umbrella include LeachGarner, Inverness, Rio Grande and Richline Brands.

Richline Brands’ EVP of Merchandising, Ramona Genao-Archibald, said in a statement, “Chrysalis is a leader in the growing trend of unique and personal stackable bracelets. We could not be more excited to be a part of one of the first, and hottest, new trends in jewellery since the introduction of charm bead jewellery.” CJ