Ritani partners with Jewelers Mutual to ensure safety when it comes to online shopping


Maker of fine diamond engagement rings Ritani has joined forces with Jewellers Mutual Insurance Company in order to provide customers with a personalized insurance quote. When shoppers are visiting the Ritani website, the quote would be available with one click through the online shopping cart or after the purchase.

According to a statement from Trina Woldt, chief marketing officer at Jewelers Mutual, to JCK, “Consumers are buying jewellery pieces to mark special moments in their lives. The joy that comes from purchasing a special piece of Ritani jewellery, and the memory it creates, is what makes it worth protecting. What many consumers may not realize is that not all insurance is alike. Other carriers may fall short when it comes to coverage for loss or damage, but at Jewelers Mutual we understand you can’t put a limit on what it takes to make the consumer whole again.”

Ritani President Brian Watkins told JCK, “We take a holistic approach with our customers and felt it was important to provide a trusted option to choose more comprehensive coverage that protects their jewelry from accidental loss, theft, and disappearance. With that in mind, we’re thrilled to team with Jewelers Mutual Insurance Company, the industry leader for more than a century.” CJ