Salvatore Ferragamo marks 100 Years In Hollywood with new store

BEVERLY HILLS, CA - SEPTEMBER 09: Actress Camilla Belle attends as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo)

Italian luxury fashion house Salvatore Ferragamo recently celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills flagship on Rodeo Drive. The unveiling of the new concept store, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making.

The exclusive cocktail event was hosted by Ferragamo and featured Fulvia Visconti Ferragamo, James Ferragamo, Creative Director Massimiliano Giornetti, CEO Michele Norsa and architect William Sofield joined by an array of LA celebrities and tastemakers including Demi Moore, Freida Pinto, Armie Hammerand Elizabeth Chambers, Camilla Belle, Kiernan Shipka, Mackenzie Foy, Angela Lindvall, and Andy Garcia.

As a tribute to the consummate entertainer, guests enjoyed cocktails inspired by Ferragamo’s original recipes in this newly re-imagined art deco environment. A showcase of Ferragamo’s original cinematic shoe designs, on loan from the Museo Salvatore Ferragamo, were on display for a limited engagement.

The store opening also signaled the launch of 100 Years 100 Days, a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, offering daily posting of exclusive events, films, features, collaborations and shoppable experiences – over a 100-day period – at