Trends For 2020: Dana McLaven

Designer Dana McLaven Shares Her Insight into What's Trending for This Coming Year



Our next issue of CJ is a big Trend issue, we spoke to some of the best in our industry to see what they predict for this coming year and what they saw coming out of last. We can’t wait to share the whole article with you in our upcoming Canadian Jeweller Magazine Trend issue but for now, here is a taste of what’s to come from designer Dana McLaven.

“Let’s talk bridal since that is the main focus of my business! I love to be a part of this process and it is the biggest purchase a man will make alone.  I love being along for this exciting ride and guiding people along the way.

In terms of the setting, the Halo was extremely strong in 2019 and will continue to be for 2020 with all diamond shapes. It creates a unique look as well as a larger look with a slightly smaller diamond. A true win win.

We are seeing a huge resurgence back to the classic Solitaire. Truly a timeless style. A setting with a thin shank/band gives the illusion of a larger diamond almost floating on the finger.

The Round Brilliant of course remains the number one choice but a very close second is OVAL. Huge for 2019 and moving into 2020. Not far behind are the other fancy shapes like the Cushion and Emerald. Again creating a stunning ring but a bit more unique.  In terms of metals, white gold and platinum are of course the most chosen but we love seeing interest in both rose and yellow gold for engagement rings. Again adding a more unique and special aspect.

Dana McLaven

In terms of wedding bands, the most classic choice has always been the matching shank/band to the engagement ring. Matching metals and diamond setting are of course a classic way to go. But more clients today are looking for a more unique and off the beaten path look. By this I mean choosing a wedding band that does not match the engagement ring. It can be a different type of diamond setting or ring style altogether.

Clients love it when I show rings that don’t match the engagement ring but add a very fun unique look to their set. For down the road, after a few years of being married, it does not have to stop there! (Sorry boys!) A fun way of updating or making a wedding set of a few years more fun and modern is to add a 3rd or sometimes 4th band to create a stacking collection.

It can be for an anniversary, birthday, promotion or a push present, adding some pink or blue coloured stones.  Adding different diamond setting styles, metal textures or metal colours help create your own unique stack. Don’t match them, the more mismatched and eclectic, the more fun! Stack is the new black.

Truly, in bridal, there is no right or wrong way to go about it. As I tell my clients, when picking a diamond or a wedding band it is all about what you love and making your set the most YOU you can make it. Start with two you love, have fun with it! Add onto it over the years and make it into what represents you the most.”

Instagram: @dmfinejewellery