Any woman who has ever received a diagnosis of breast cancer can remember the moment when the news was delivered by her physician and upended life as she knew it. With a few brief words, the newly diagnosed patient finds herself ushered into an unknown and terrifying new reality.
And once she has time to absorb this first blow — that her body has been under attack — she is forced to confront yet another wave of challenges. These challenges include the myriad of considerations and overwhelming choices a breast cancer patient must face as she works her way through treatment and towards recovery.
Surprisingly, the solutions to many of these considerations are not just conveniently provided by one’s physician, they require a dedicated investment of time and energy by the patient at a moment where stress levels are already at unhealthy levels.
Originally founded in 2007 with a sole focus on diagnosis and treatment of breast disease, the Pink Lotus brand has evolved much over the years and now spans across several businesses that have proven to be crucial guides for millions of women.
One of them, the Pink Lotus Elements store, improves the lives of women affected by breast cancer in over 30 countries by offering an assortment of highly unique, functional and clinically-backed products that can significantly enhance recovery and invigorate the lifestyle that follows thereafter.
Pink Lotus Elements focuses on this intersection between diagnosis and recovery and has excelled and earned a reputation for offering real and actionable product solutions to women of all backgrounds instead of the pink gimmicks that have long dominated breast cancer awareness campaigns all over the world – most of which have no real bearing on the improvement of a woman’s health.
While the product lineup includes everything from specialty bras and recovery pillows to scar cream and customized hydration for chemo patients, the Elements store also addresses key women’s health issues like menopause, mood swings, hair thinning, joint pain and PMS discomfort. With the popularity of its products on the rise amongst the breast cancer community, it did not take long for word to travel to the general women’s health market. After all, menopause, mood swings, hair thinning, joint pain and PMS discomfort don’t require a breast cancer diagnosis – nearly every woman eventually faces these very same issues.
Not surprisingly, the store reports that popularity for its supplement line has gained traction in the health and wellness community, creating a one-stop marketplace that now goes well beyond the “C” word. Innovation is not stale either, and with four new products slated to launch this year alone, Pink Lotus Elements is a rising brand to watch in 2020.