Aligned with their mission to redefine the role of a luxury retailer, Watches of Switzerland is honoured to announce their exclusive US partnership with the Grand Prix D’Horlogerie de Geneve (GPHG). Founded in 2001, the GPHG is overseen by the Canton and City of Geneva and was created with the purpose of highlighting and awarding the most remarkable contemporary horological creations.
To promote the art of watchmaking worldwide, following its annual November award ceremony, often affectionately referred to as the “Oscars” of the watch industry, the GPHG honours the year’s winners with an exhibition that in previous years has been held in Dubai, London, Moscow, Paris, Singapore, and Vienna. In partnership with Watches of Switzerland, the 2022 GPHG winners exhibition will be held for the first time in New York City.
“Since we first opened our SoHo flagship in 2018, Watches of Switzerland has set out to shift the paradigm of luxury retail. In addition to our unparalleled offering of leading timepieces, the Watches of Switzerland experience is one marked by unmatched hospitality and the re-imagination of the client experience,” says David Hurley, Watches of Switzerland Group Deputy CEO. He continues, “Four years later, we continue to evolve the world of luxury watches and are honoured, in partnership with the GPHG, to offer our clients and the greater New York watch community the first opportunity to experience this year’s height of watchmaking with the United States’ first exhibition of the GPHG winners.”
As a part of the first-of-its-kind partnership, Watches of Switzerland will host the world’s first exhibition of all 15 category winners from the 2022 GPHG awards. To continue to expand and foster the United States watch community, Watches of Switzerland’s exhibition will be open to the public from Friday, December 2nd through Sunday, December 4th, at their SoHo, New York flagship. This will be the first exhibition of the GPHG 2022 winners following the award ceremony and the first public access to the collection of esteemed and prestigious horological pieces.
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