Zenith appoints new president and CEO

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Zenith, as part of the LVMH Watch Group, has chosen a new CEO and president. Aldo Magada will start his position on July 1. Magada will be replacing Jean-Frédéric Dufour in his position, who is now CEO at Rolex.Magada has previously worked at Breitling, in the position of international director of sales and business development. Other companies he worked with in the past include Gucci Timepieces, TechnoMarine, Reuge, Badollet, and the Swatch Group.

“Aldo Magada’s 30 years of playing a leading role in repositioning and developing watch brands make him a valuable asset in assuring Zenith’s future,” said LVMH Watch Group president Jean-Claude Biver in a statement. “[Zenith is] bound to benefit from the new CEO’s wealth of experience in the watch industry, reinforced by his strategic intelligence, his product development expertise and his in-depth knowledge of the Manufacture,” he told iW Magazine.

Biver and Magada worked together from 1994 to 1998 when Magada was marketing director for Omega alongside Biver. CJ

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