Superfit Inc. announces new Canadian distribution and instillation center


Superfit Inc. is proud to announce their new Canadian Distribution and Instillation Center, Superfit Canada, opening June 1, 2015. Superfit Canada will be exclusively operated by Platinum Unlimited Inc., of Toronto, Ontario.

Since 1993, U.S. jewellery manufacturer Superfit Inc., has designed and produced innovative technology in jewellery. The patented Superfit® hinge mechanism allows rings to open, close, and sit upright and securely at the base of the finger, regardless of knuckle size or shape.

“For more than 20 years, Superfit has seen prolific growth throughout Canada,” says VP of Superfit Inc., Eric Alulis. “Reaching critical mass, an official physical presence will allow us to more efficiently service this robust market by easing the logistical issues presented by the international border.”
Superfit Canada will staff expertly trained technicians available to perform installations of the patented Superfit® hinge mechanism, as well as provide maintenance and warranty services.

Since 1990, Platinum Unlimited Inc. has become Canada’s premiere fine jewellery manufacturer and custom design house. Working in platinum, 18k and 14k gold, Platinum Unlimited Inc. delivers only the finest quality classic and contemporary jewelry. Platinum Unlimited is run by president Chris Knight, operations manager and partner Richard Lowe, head designer and partner Rachel Tucker, and Larry Hall, managing consultant and partner.

“We have experienced great success working with Superfit over the years,” says Chris Knight, President of Platinum Unlimited. “It is a pleasure to align Platinum Unlimited with Superfit Inc. and offering what I consider to be the only custom fit option for my customers.”

Representatives from Superfit Canada will be available at the Superfit Inc. booth at JCK Las Vegas to get acquainted with Canadian accounts and share information about the cost savings and ease of working with Superfit products within Canada. CJ